Link To Augmented Reality Page

AR at a Glance

Augment Reality (AR) is an interactive approach of presenting relevant digital information in the real-world environment. The ability to digitally overlay physical objects and environments with contextual information, offers a broad range of potential applications. Because AR’s capabilities are so open-ended, project success requires focusing on those applications that will return the most value. When considering AR solutions for investment, there are multiple criteria to evaluate. Because each companyhas unique challenges and opportunities, this step is critical, both to validating initial projects and ensuring that budgets are being spent on the right hardware and software.

Service Contracts Augmented Reality


Service Income

  • Stronger competitive position
  • New opportunities
  • More contract renewals
Customer Satisfaction Augmented Reality


Customer Satisfaction

  • Higher First Time Fix Rate
  • Shortened Mean Time To Repair
  • Less onsite service trips
Employee Efficiency Augmented Reality


Workforce Efficiency

  • Less employee turnover
  • Optimized knowledge transfer
  • Higher productivity
Maintenance Costs Augmented Reality

Reduce Service /

Maintenance Costs

  • Fewer emergency trips
  • Fewer security incidents
  • Reduced workload

What You Should Know

AR provides easily accessible work instructions by enhancing the physical world with critical digital information. This information can be a 3D representation of a physical object people interact with, but also sensor data, step-by-step instructions, hazard warnings and much more.

The idea behind an AR application is to deliver the right information at the right time and location, when users need it the most.

AR Glasses
Digital Thread

Augmented Reality for Services

Today, to remain competitive, companies need to be more receptive to buyers’ expectations. Options and variants are a must in discrete manufacturing. Sometimes complete machines are built according to customers specifications. Unique products add another layer of complexity to an already existing wide product range and the challenges in Services increase over time.

Now imagine one of the machines encounters a problem. There is a production stop. Will you be able to send a technician to your customer straight away? Despite geographical distances, does the technician know how to disassemble, identify broken parts and later reassemble the machine? Does he know which spare parts to order? Are these in stock?

In After-sales, AR applications help manufacturers deliver first class service offerings.  They empower service crews and/or customers to efficiently resolve unwanted situations. Costs and time to physically travel on-site will often be spared.

AR technology also provides a compelling alternative to traditionally printed service documents. Manuals are often outdated, cumbersome to use and expensive to maintain. Discover AR solutions for Services now!

Service For AR
AR For Manufacturing

Augmented Reality for Manufacturing

Safety is always an issue on the shop floor. Now imagine, a production lines needs to be readjusted and parts replaced to manufacture a new range of goods. How can you check efficiently that all parts have been replaced and that the line is ready to start?

Now, are the co-workers all at the right places? If it is an assembly line, do they have the right tools and the right spare parts?

. With the right AR applications, inexperienced employees can be informed, trained, and protected at all times without wasting supplementary resources. Technical training and education can be expensive when working with large, complex machinery or dangerous equipment.

In manufacturing, the technology can be used to measure a variety of changes, identify unsafe working conditions, or even envision a finished product. Manufacturers can use it to present more than digital characters, images, or content, such as overlaying text, stats, and information relevant to the worker’s current task. A worker can view a piece of equipment and see its running temperature, disclosing that the equipment is hot and unsafe to touch with bare hands. An employee can know everything that’s happening around them, including the location of coworkers, what machinery is breaking down, or what locations in a factory that are restricted.

Augmented Reality for Engineering

Augmented Reality promises to redefine work processes in engineering. However, many in the industry are still skeptical about the specific benefits.

Industrial companies are increasingly starting to integrate Augmented Reality (AR) into their technical work processes. As with many change processes, it is primarily the employees who decide whether the technology will succeed or fail. They must be able to see how AR supports them in a meaningful way in daily use.

Augmented reality is making its mark on the engineering industry and has even more potential to make an impact across various facets of engineering. It can generate concrete information about design, component parts, and machinery for significant time and expense savings. Also, AR can be applied to 3D designs showing various configurations to view the product as one would in real life.

AR For Engineering
AR For Training

Augmented Reality for Training

Today, with a large percentage of the workforce nearing retirement age, knowledge transfer is a major concern in the industry.

Augmented reality (AR) has the potential to revolutionize the training industry completely. There are countless use cases for the application of this technology.

In contrast to normal training, AR training allows you to move into practice more quickly.

AR trainings can be carried out with various devices. One possibility would be to use a smartphone or tablet. The participants can see virtual holograms in the real environment via an app through the device’s camera.

With an AR headset in front of your eyes, the machine to be operated also appears as a hologram. Participants can now move around the machine and view it from all sides. All kinds of information about different machine parts can be displayed. In addition, all dangers are pointed out. When operating the real machine, the AR headset can also show you important work steps.

Augmented Reality for Sales and Marketing

Built-to-order products take the opposite of a one-size-fits-all approach. Buyers have unique, personalized needs and product-requirements that make sales cycles lengthy and complicated. With AR, full-scale digital representations of built-to-order products make the sales process more collaborative for the buyer and seller.

Large, heavy built-to-order products AR

INCREASED REVENUE Companies who use AR see year-over-year business growth:

SHORTEN SALES CYCLES of organizations view mobile technology as critical to improving product information management:

REDUCE COSTS AR is proven to dramatically reduce the time and cost of resources required to address buyers’ needs:

IMPROVE CUSTOMER SATISFACTION Optimizing the customer experience is the top priority for 3 in 5 organizations when they explore improving product information.

AR For Sales & Marketing

AR Insights