Customer Relationship Management

Customer Relationship Management at a Glance

Customer Relationship Management (CRM) is an approach to managing a company’s interaction with current and future customers.

It employs data analytics about customers’ history with a business to improve relationships with customers, particularly focusing on customer retention and, hence increase sales growth.

What you should know

Once this personal connection to the customer is built, it is easier for any organization to identify the needs of the customer and provide them personalized solutions.